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    Think Of The Kitty

Outsourcery: the dark art of personal outsourcing

by Nick Cernis | 24 October 2008

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outsourcery for bunnies

If you’ve ever fantasised about hiring a sorcerer to magic your home or office into shape, but were put off by the perfectly valid concern of waking up with three noses in a bed full of rabbits, then this group test of personal outsourcing options is for you.

Outsourcery: magic without the bunnies

The days when outsourcery required an old crone with a cauldron are over. There are now hundreds of affordable personal assistants scattered across the Web, each offering to manage your email, spy on your competition, or update your Facebook profile to help you feign a social life.

So, if you’re looking to hire virtual help, where on Earth do you start? Most people who need a virtual assistant don’t have the free hours to test some. In an effort to save your sanity, I’ve subjected myself to the ordeal of trying three popular choices side-by-side.

Before we start the group test, a quick note about why you might consider personal outsourcing by hiring a virtual assistant in the first place.

Why hire help?

If you want to work smarter instead of harder it makes sense to hire help. With a virtual assistant you need never worry about long-term contracts, renting an office, or struggling with the dismal idea of paying a fortune for your drinking water, only to house it in a miniature plastic temple five steps from the dripping tap in the staff kitchen: a sad offering to the ever-grinning gods of irony and small pointless artifacts.

Whether you’d like to rustle up the email addresses for the world’s top literary agents, reserve meeting rooms and restaurant tables, submit your website to the hottest 20 blog networks, or outsource your online dating, having a virtual assistant on hand can be invaluable. If you’d like some more ideas about how to use virtual assistants, the websites of the three corporations below all feature samples of the requests they receive.

LongerDays vs GetFriday vs AskSunday

I chose three popular companies who provide full admin and one-off project support, each with a one month rolling contract ranging from light use to full-time assistance.

This test is completely impartial. Like all the reviews on this site, I don’t get paid in cash or credit if you sign up with anyone. It’s not a great business model, but it is the only honest way to do it, and I hope that it makes my thoughts all the more valuable to you.

LongerDays: perfect all-round support

longer days

Good

  • Friendly and personal service.
  • Attentive and enthusiastic staff.
  • Billed by the minute with accurate timekeeping.
  • Mac and PC literate (specify your preferences on sign-up).
  • Discounted rates for education and non-profit users.
  • Take an active interest in you and your business.
  • Have an in-house graphic designer ready for your requests.

Not so good

  • Working in Eastern US time only (UTC-4) may be an issue for some non-US users.
  • Would be nice to see a simple figure showing the time remaining on your account in the web-based admin panel, although a detailed timesheet is kept up to date in the same secure login area.

Signup page and plan info

Sign up with LongerDays here: http://longerdays.com/plans.htm

My LongerDays requests

  1. “Please spend 2-3 hours researching the competition in the WordPress themes marketplace.” [SUCCESS: I received a detailed list of information as Mac Pages and Numbers documents, which helped us set our prices and features when we launched WordPrezzie.]
  2. “Kindly create a spreadsheet showing the number of Todoodlist ebook sales per day, week, and month based on the data in my PayPal and e-junkie accounts, including the percentage of direct sales, affiliate sales, and ad-driven sales. Please update it every Friday for me.” [SUCCESS: I received a well-thought-out spreadsheet containing my sales information, and I’ve since used it to help me track and boost my income.]
  3. “Please research working hours around the world and create two charts: one showing the average working week from around 1997 to the latest data, and another showing the average hours worked per week in 2006 around the world. Keep the style simple and colourful.” [SUCCESS: LongerDays trawled through some very complex data from four separate sources and compiled it into two graphics I'm aiming to make use of in a future post.]
  4. “Please submit Put Things Off to the top 20 CSS and website design showcases.” [SUCCESS: A burst of traffic, links and subscribers within a week.]

AskSunday: don’t sweat the small stuff

ask sunday card

Good

  • Great for quick tasks like restaurant booking, reminders by phone, and simple research chores.
  • Only company of the three to offer a courier service within New York City (Manhattan only), extending virtual assistance to physical help too. Would be great to see this rolled out further afield.
  • Only true around the clock worldwide service in this group test.

Not so good

  • Main assistants and “project team” are in separate offices, requiring you to contact a different team to handle jobs that take more than 20 minutes.
  • Company appears set up to handle large quantities of small requests: great for busy socialites and high-fliers, but not so hot for the average user, who would probably rather book their own dinner reservations and airline tickets and save $17 a month.
  • I was uncomfortable with the idea of having 10 requests of up to 20 minutes a month, instead of having 200 minutes to spend how you please. A request is currently billed at 20 minutes whether it takes 19 or three. If you pay $17 a month for 10 small jobs taking three minutes each, the effective hourly rate jumps to $34 ,which is suddenly much less of a bargain, and is sure to dissuade the more wisely economical.

Signup page and plan info

Sign up with AskSunday here: https://www.asksunday.com/signup/

My AskSunday requests

  1. “Please spend 2-3 hours researching the competition in the WordPress themes marketplace.” [FAIL: I sent this to the projects department and never heard back. SUCCESS: AskSunday have recently contacted me with a copy of the completed Excel and Word files they sent to me shortly after my request to their project team; both are detailed and very useful. My apologies for misreporting that I'd never heard from them; more likely that I never saw their return message due to Gmail's aggressive spam filters!]
  2. “Please book a table for 4 at [Lovely Little Local Restaurant] at around 7:30pm on Friday” [SUCCESS: Restaurant was booked at 7:30pm. It's normally very hard to get through to them, so I was pleased.]
  3. “Kindly find the cheapest online source for these 8 books including delivery to my home address.” [SUCCESS: Full price including shipping and links were reported. Couldn't find it cheaper elsewhere myself. One book was reported out of stock. Great attention to detail.]

GetFriday: victims of their own success?

get friday

Good

  • Come recommended by Timothy Ferriss in The 4-Hour Workweek
  • Their parent company, Your Man in India, has been providing VA services since 2000.
  • Offer speciality services such as paralegal support

Not so good

  • Come recommended by Timothy Ferriss in The 4-Hour Workweek (result: they’ve got more new customers than they can handle)
  • Slower response to emails than the others in this test
  • Frustrating “gatekeeper-style” sign-up: no online joining process.
  • Signup security is questionable, as they currently ask you to print out a membership form, fill in your address, personal data, and credit card details, and fax it back. I’d prefer to see a secure online signup process with card details processed by a third party.

Signup page

Sign up with GetFriday here: https://getfriday.com/inquiry.htm

My GetFriday experience

I didn’t sign up with GetFriday due to my own security concerns and frustration with the delay between responses. I dropped a note to the owners to offer my thoughts, and was told that they aim to have a secure online signup option available before the end of the year, which would make them a more attractive option for many if they can also overcome their current scaling problems.

Put Things Off recommends

I recommend LongerDays above the rest for their attention to detail, quality results, and for bringing a friendly face to a faceless service. Their free report on how to use virtual assistants (download it here) had me hooked from the start, and their service feels far more personal and focussed than the alternatives I tested.

While AskSunday were helpful for smaller jobs, I felt uncomfortable with the 20 minute limit they impose on their requests, and would prefer to have 200 minutes to be split as I choose, with a single point of contact for all projects — big or small. That said, they’re a very competitive option for those with a large number of small requests, and some may even prefer having a dedicated team for their more time-consuming projects.

If you’ve only got time to try one company out, sign up for a trial with LongerDays here.

Final notes and advice

Here are some other titbits to mentally chew on as you dabble with personal assistants.

Security

All the sites I’ve listed have their own pages detailing the security measures they take. I think it’s important that you evaluate these for yourself; your personal security is in your hands. If you don’t feel comfortable with a company having your card details on file to make one-off purchases at your request, don’t hand them over and handle your shopping yourself. Likewise, you may be perfectly comfortable with sending your credit card details by fax; as ever, please use your own judgement.

Request format

The way you present your initial requests will have a large effect on the results you get back. It may help to ask the company how they prefer your requests to be made. LongerDays were the only one to offer this information without me having to ask.

Initial time/results curve

At first it may feel like everything would be faster if you did it yourself, especially with smaller jobs. This is perfectly normal, and rest assured that it balances out once you get used to working with each other. Getting used to delegating is a challenge, especially if you’re a control freak, but learning to trust people and offload the small stuff will do wonders for your stress levels and your business.

Alternatives

There are a wide range of alternatives to the three companies I tested. If you’ve used someone that you recommend, feel free to drop a note in the comments below. If you are a virtual assistant, kindly keep any self-promotion to a minimum.

Know the limits

Naturally, I considered outsourcing this entire post and making the whole process somewhat less laborious. Sadly, doing so would have made it rather dry and free from slightly sideways jabs at the idiocy of office watercoolers. It would also have had far more pie charts in it and, frankly, they don’t do anything for me except make me feel hungry.

So, while I thoroughly recommend that you try virtual assistants for yourself and know that they will change the way you work for the better, I recommend them only with the knowledge that you continue to say please, thank you, and generally treat them like human beings. By all means, delegate jobs you don’t want to do, but don’t turn them into pet toads to be trodden on.  

After all, sometimes you have to just sit down and bloody well do the work yourself.

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24 comments so far:

Lea Woodward

Nice experiment Nick…funnily enough, we’ve just done the same with Longer Days vs Get Friday vs individual VAs (but not Ask Sunday).

(Thanks to your suggestion to try LD in the first place!!)

We tried Get Friday quite some time ago when none of the other services were up and running. They were actually pretty good - and in terms of results of tasks, I’d say they were on a par with LD and the individual VAs we’ve hired.

The language was a minor challenge at times - more just a case of being very careful and specific with how you phrase things so that it is easily understood. On the sign up/security front - it is a comparatively arduous sign up process but we fortunately didn’t experience any security issues which was a plus, despite our misgivings at faxing things off initially.

Like you though, we’ve found that LD’s service just seems to have a bit more attention to detail and the whole process of working with them is smooth, efficient and worth that initial learning curve of outsourcing your work.


Sunili

Oh, cool. I never got through more than like 1/4 was through 4HWW (yeah one-book-a-week FAIL!) and even though there was the mention of the VA I never really comprehended the idea (even if TF had explained it better later on). But now that you’ve actually outlined the process and stuff… it sounds rather cool!!

Good job on being OUR virtual assistant and doing all this research for us!!!!!!


Nick, thanks for sharing the details of your experiment! I looked at Ask Sunday for doing little tasks like making reservations and found the same thing you did - it’s not very economical. However, I did a little digging around and found that my Visa Signature card comes with complimentary concierge services!

I’ve used them several times for things like researching travel options and handling bookings. I wrote a post detailing my “free” VA.


Steve

Nice post. Nick.

We use BPOVIA, which is much better virtual assistant provider.

BPOVIA is the only virtual assistant service provider ever been nominated for “Red Herring 100 Asia” Awards 2008.


GirlPie

Thanks for doing this legwork on the VA “taste test” and for being so detailed in the reporting. This is a GREAT way to put stuff off! I’m enjoying your commenters’ suggestions, too.

I’ve used many (15+) US-based indie VAs (research and book reports) and found a HUGE range of skill, honesty, rates and professionalism. Yeesh! Most came in about 50% of expectation; the few who hit 100% have bloomed into their own businesses now.

I’ve also used an indie from India (via eLance) and we’ve become pen pals since he went into another field — but always gave results near 90% of my expectations.

Thanks for leading by example too; I now intend to preface all requests with “Kindly.” Terribly civilized, thank yew.


Dave Caolo

Nick,

Thanks for sharing the results of this experiment. I’ve been toying with this idea myself. Longer Days sounds great, but $210/month? Yeow! Call me a cheapskate, but that’s a lot of money.


Nick Cernis

UPDATE: AskSunday have been in contact with a transcript of my requests to them, which include two files from their projects team. Though I’ve checked my own archives and never received this message at the time, I suspect very strongly that this is due to Gmail’s spam filtering and through no fault of AskSunday.

I’ve updated the article to remove the notes about my contact difficulties with AskSunday’s projects team. Kudos to their team for keeping track of who’s talking about them!

@Lea Woodward - Thanks for adding your thoughts, Lea. It’s great to hear some positive feedback about GetFriday, as I would have really liked to try them out were it not for my sensitivity to faxing credit card details; I’ve been stung that way in the past!

I think language barriers become all the more important when you’re asking a VA to field and reply to your phone calls and email. When you’re the only one interacting with them, I’d suspect it’s less of an issue, but still an important factor for many.

On another note, I’ve just bought your book on location independence, X Marks the Spot. It’s a terrific read, and it’s inspired us to start planning our own getaway!

@Sunili - There really are a lot of hidden benefits to outsourcing. You need to have a fairly good idea of what you’d like to use someone else’s time to accomplish in your own life, though, otherwise you end up spending more time thinking of things for them to do than getting anywhere!

@Maria - What a great idea! I get some free services through my cardholder too, but I’m locked into purchasing flights and hotels through their own service, which often makes it counterproductive cost-wise.

Concierge-style services are a massive plus, though, and the number of companies offering them as a ‘platinum service’ or add-on are increasing. Vertu, the Nokia-owned premium mobile phone manufacturer have even built a dedicated concierge button into their handsets that speed dials a personal assistant. It sounds lovely, but it doesn’t come cheap!

@GirlPie - ‘Kindly’ is a double-edged blade: though it makes firm requests seem all the more polite, it also makes insults so much more cutting (’kindly refrain from being such an arse’).

I initially intended to test VA corporations against independents, but the sheer number of options and specialities of each individual made it too tough to choose, so I wimped out and went for the better-known big players in the end.

If anyone wants to suggest an independent VA they are very welcome to, though — I fully recognise that they’re a very healthy and valuable part of the market.

@Dave Caolo - It depends very much on how you use them. If you request that they stand outside for ten hours and let you know when it stops raining, $210 is a lot of money.

If you tell them to handle your email while you take on client work or play with your kids, most would probably find that the return in investment is well worth it. Add to this the fact that it often pays for itself, and it’s a no-brainer for many. (If you’re on a $200 plan with 10 hours of available help and you charge $40/hour in your own line of work, just bill 5 hours at that time to your clients and you’ve covered the bill. That leaves 5 hours extra play time or work team you’d never normally have had for free.)


Amy Derby

Thanks for putting this together, Nick. I currently use a private VA, and she is wonderful. But I have considered trying out services such as these as a back-up. So this has saved me some time. Thanks again.


Sterling Okura

Good info Nick. Thanks for sharing the details of your tests. We’ve only tried VAs through eLance, so we’ll definitely give LD a try.

And yes, @Lea Woodward’s “X Marks The Spot” is an inspiring read. My wife enjoyed it too.


Ahhh, I’ve been waiting for this post, mostly because I’ve been seriously contemplating this type of service for some time now, but wanted to hear about the experience from someone other than Tim Ferris.

Cheers, and thanks for going through the hassle to educate us :)


Nick,

Thanks for this great article (witty title!). Obviously I have opinions about the topic bc I own The Virtual Legal Professional, Inc. but I feel like you did a fair job. I will say that it is imperative that people trying out overseas VA’s, especially for writing assignments, do a trial run first. I’ve had many clients come to me (ala Tim) after a trial run with a VA in India or Pakistan, only to have the work redone due to language barrier issues.

I think the advantage of a VA agency over an individual is having built in backup and a larger repertoire of services.

Thanks again!


liz

Its nice to see another review of these services. I’ve been wanting to try one since reading 4hr work week, but haven’t really felt like I had enough work to justify it.

I’m trying one out now, though, for the first time.

I think it would be neat to see a follow up post to this one talking about some ideas of what type of things (for creative freelancers and site owners) that you could successfully outsource.

I know there’s a lot of low level tasks I do on a daily basis that could probably be outsourced, but its hard to step away from what you do and analyze areas for change.


Amy

Great post, and very timely. I (and just about everyone I know) seems to be considering VA’s but we’re all waiting for someone like you to try it first and write something like this :)


Jarkko Laine

Thanks for doing the test, Nick!

Ever since reading the 4HWW, I’ve been curious to try a personal assistant. I actually almost registered to GetFriday — even printed out their form, but it was all so complicated that I never finished the registration.

That’s why it’s great to find these other, easier alternatives!

The other problem for me has always been what to use these services for. After all, as you said, most people (myself included) rather save a few Euros and do their restaurant reservations themselves.

That’s why I think the most important content in this post were the tasks you gave to your virtual assistants. I already got a few ideas that might help me finish my next blog post on time (and not two weeks late like last time ;))


Stacy Brice

Great post, Nick…truly!

Another thing folks will want to consider as they think about going down this path.

Virtual Assistance (the profession) was created in 1997. It’s not new…not by a long shot. And it was never created to be the cheap alternative to hiring employees, but the creative, effective, efficient alternative to it.

The vast majority of VAs work in individual practices. They own their own businesses, and work with just a handful of select clients, long term and collaboratively. They know that where they create the greatest value for their clients (and find their own greatest professional satisfaction) is in being a client’s right hand person. So these VAs want to climb into their clients’ businesses (and lives), understand and be involved with what’s going on (across the board), and provide assistance in every way possible. Their clients work with the boss, not with someone who has a boss (meaning, clients work with someone who owns/runs a business, and understands and lives that reality, rather than working with an employee who may not (probably doesn’t) have a clue about how to be anything other than an employee–these two roles have very different mindsets).

These VAs are one-stop shops for their clients. Quite literally, anything their clients want/need, they do or get done. So, they not only take care of the tasks of today, but work on the strategy for tomorrow, as well. I’ve seen VAs do everything from replying to email, to brokering a client’s yacht from Hong Kong to NYC, and everything in between.

The power in working with VAs isn’t in getting your “stuff” done on the cheap. It’s in developing a relationship with a person you can trust with your business, your clients, and your reputation. A person who knows who you are, what you’re up to, what your goals, aspirations and dreams are…and who helps you in getting to them. Someone you feel confident in having represent you, so YOU don’t always have to represent you.

Now, that kind of relationship isn’t for everyone. And for that reason, it’s *great* that there are services, both in the US and abroad, that are task-based, and project/piecework oriented.

Many people find, however, that it makes the most sense to use the more involved VA for everything, as only then will the person doing the work understand, sometimes without a word, what needs to get done, and make it so.

My VA has been supported me for so long I can’t even actually remember…nine or ten years. She knows where all the proverbial bodies are buried. She knows all my history. She knows all my goals and dreams. She knows what has to happen on a daily/monthly/quarterly/yearly basis so that I’m sane and my business runs smoothly. Her motto is, “It never occurs to me that there are things I cannot do,” so I ask her to do a LOT. We’ve met twice. Just twice. And whether I ask her to call and confirm a doctor’s appt, or plan/execute a complex matter for my training program, it happens quickly, efficiently, effectively, and I pay only for 100% productive time. She frees me to do only the stuff that I love to do *and* do well.

I get what I need, done at a high level, and never waste my time getting it, or my money in paying for it.

Just thought I’d share that as another side of all this to consider. :) If you have any questions I can help with, don’t hesitate to be in touch!

Stacy


Tim Brownson

I am bitterly disappointed by this post Nick. I really did expect a lot more from you and have admired you for some time now.

However, to read that you eat at the unfashionably early time of 7.30pm just left me feeling sad and empty.

It’s not like your American or over 65, so where did it all go so terribly wrong?


FrugalNYC

I’ve been thinking about this since I read 4hr work week. Thanks for the review and comments, will use this as a reference when I start to use VAs


Mchilly

Interesting post…


Great post. I have been using a variety of VA’s for about a year now, for everything from simple research tasks to ghostwriting articles. Fortunately, I haven’t encountered any significant problems. Yet.

Great research, great article. If more people knew of the benefits of a good VA, there’d be a lot more people in the writing business. Your article fills a huge void. Wish I’d thought of it.


Zaki

For those interested in the benefits of LongerDays, but at a lower price point + with a more satisfaction oriented approach, check out http://www.timesvr.com

Disclosure: I happen to be the CEO. But you can try our service for free and make your own judgements :)


Jed

Instead of dealing with VA companies, I prefer working with VAs one-on-one .. that way you get to know each other .. and they understand how you like to have things done. Of course, finding one you can trust is not easy.

I recommend Bilal @ http://www.taskmenow.com

Jed


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